1.Business
engages in a range of advertising media (Lead generation).
2.Recipients
of advertising respond, creating a Customer inquiry, or lead.
3.Respondent's
information is captured (Inquiry Capture).
4.Captured
information is then filtered to determine validity (Inquiry filtering)
5.The
filtered leads are then graded and prioritized for potential (Lead grading)
6.Leads
are then distributed to marketing and/or sales personnel (Lead distribution).
7.Leads
are contacted for prospecting (Sales contact).
8.Contacted
and un-contacted leads are entered into personal and automated follow-up
processes (Lead nurturing).
9.End
result is a new business sale (Sales result).
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